Disney Consumer Products | Digital and In-Store Retail Campaign

Concept: For this global retail launch we opened up the category by letting everyone know, even boys, that having a princess moment is a glorious thing so they should “Hold Their Tiara High”.

Responsibilities: Concept, Creative Direction, Art Direction, Design, Photoshoot (casting, location, lighting, styling, etc.), Production.

Copywriter: Robbie Finnigan (www.finniganfreelance.com)