LAURA ARCHER

Crystal Air Cruises | Video & Brochure

Concept: To launch Crystal Air Cruises, we took the new straight to the target market with a video that could be dropped on commercial in-flight screens, at airport ticket counters, kiosks and in-boxes. The fashion-inspired art direction reinforced the “elevated” tone of the brand.

Responsibilities: Concept, Creative Direction, Managing and leading CG, motion graphics and production teams, Art Direction, Design, Photography, Collaborate with UX/UI, Print Production.

Motion Graphics Video | Showcasing one of the itineraries.

eBrochure & Print Brochure | Air Cruises Launch