LAURA ARCHER

Anthem + CareMore Health | Concept & Design All External and Internal Communications

Concept: To show CareMore’s senior clientele that we see them as the active, digital-savvy people they are. Using colorful Illustration (most of which I did), I was able to communicate any content across all platforms, delivering the CareMore message with a fun attitude, and more than a few charming GIFs.

Responsibilities: Concept, Creative Direction, Art Direction, Illustration and Design.

Mobile | Patient Alerts and Notifications

eBrochure | Welcome Guide for new members.

Illustration | Animated GIFs & Illustrations

Direct Mail | Monthly Newsletter for Senior Medicare Patients