Seabourn Cruise Line | New restaurant launch including naming, logo, interior design, signage, menu designs and an online video featuring the chefs and food.
Concept: Create an exciting new restaurant concept to replace Thomas Keller’s Steak House onboard seven luxury ships.
Responsibilities: Worked with Seabourn’s Executive Chefs and their interior design team to create a beautiful new restaurant onboard their ships. The restaurant was a welcomed change and was well-received by guests.
Crystal Yacht Cruises | Brochure (Digital & 4C Direct Mail
Concept: Cover imagery that is beyond, captures an experience that is beyond, and draws you in to explore the lifestyle aboard a luxury yacht in some exotic harbor.
Responsibilities: Pitched and won the account. Hired and managed 16-person team. Creative Direction, Concept, Art Direction, and Design across all platforms.
Digital eBrochure
Nutro Pet Food | Mobile Campaign
Concept: Using location-based advertising, we pinged pet owners at or near retail pet stores to remind them that Dog’s and Cat’s prefer Nutro Pet Food.
Responsibilities: Concept, Creative Direction, Art Direction, Design, Copywriting, Illustrations.
Newport Beach eBranch Library | Digital Campaign for Digital Books
Concept: Borrow millions of digital books online for the price of a library card. And yes, the card is still free.
Responsibilities: Concept, Creative Direction, Art Direction, Design, Copywriting.
42-Page Brochure
A Four Seasons branded one-of-a-kind culinary journey around the world by private jet was brought to life in this information driven editorial style brochure. Images captured the beauty, culinary experiences and old world charm of the exotic destinations.
Responsibilities: Hired and managed a team (Art Directors, Graphic Designers, Freelancers, Production Artists, Retouchers, Copywriters, Proofreaders to design and execute four brochures for Ocean Cruises, Yacht Cruises, Air Cruises and River Cruises (ranging from 64 to 340 pages) simultaneously.
Concept: A provocative cover to bring you in, then the pages surprise you with even more than you expected.
Responsibilities: Concept, Art Direction/Design, Typography, Creation of eBrochure.
Thermador | Print
Concept: Cooks get into a certain mind space while doing their thing, so I used humorous train-of-thought messaging to demonstrate how Thermador can make their dreams come true.
Responsibilities: Concept, Creative Direction, Art Direction, Design, Photography, Print Production.
ThreePotatoFour.com | Banner Ad Campaign
Concept: For this e-commerce site I built a campaign around its inventory and highlighted the products by making them part of the headlines.
Responsibilities: Concept, Creative Direction, Art Direction, Design, Logo Design, Copywriting, Photography, Retouching.
Protected and maintained by South Carolina Tourism Board and The Audubon Society, "Four Holes Swamp" is visited by thousands of tourists each year. The ideas for the print ads came right out of the swamp, literally.
Responsibilities: Concept, art direction/design, select/hire photographer and supervise shoot, retouching, headlines, typography and production.
Chick-fil-A | Digital and In-Store Marketing
Concept: Pitched and won the business for the agency based on our digital capabilities and fresh approach to their existing design.
Responsibilities: Led Pitch Team, Defined Strategy, Concept, Creative Direction, Art Direction, Design, Presented work.
Mobile Campaign
Concept: Remind shoppers not to forget Real California Butter with fun, current headlines carved into a tasty buttery background.
Responsibilities: Concepts, Art Direction, Headlines, Stock Photo Selection, Retouching and Production.
Peachtree Avenue and Lenox Road is one of the most well-known intersections in Atlanta and home to Lenox Square and Phipps Plaza. So that became the concept. Fun graphics and headlines make these directional outdoor boards stand out without using the dreaded pinpointed location on a map.
Responsibilities: Concepts, art direction/design, created typography, chose illustration style, hired/supervised Illustrator.
These “Fish Stories” for a small central coast of California fishing operation told the tale (or tail) of their freshly caught, sustainable fish.
Responsibilities: Concept, art direction/design, typography, copywriting, stock photo selection and “freshest fish online” logo and tagline.
Disney Stores | Digital Marketing Campaign
Concept: For this global brand campaign, we asked ourselves, “Why do people love Mickey Mouse?” and voila, a campaign was born. By asking that very question we could answer it over and over across the brand’s entire consumer product line.
Responsibilities: Concept, Creative Direction, Art Direction, Design, Photoshoot (casting, location, lighting, styling, etc.), Final Production.
Copywriter: Robbie Finnigan (www.FinniganFreelance.com)
RESULTS: This fun and bold campaign did the trick and it was the client that really scored with turnout and food/beverage sales up 300%..
Responsibilities: Concepts, Art Direction/Design, Headlines, Typography, Illustrations.
In case a full day at Disneyland didn’t wear you out, Anaheim Garden Walk is right across the street. Aimed at tourists, this print campaign highlights stores, restaurants, entertainment and live music venues to keep you busy day and night.
Responsibilities: Concept, art direction/design, photography, retouching, headlines and store listings.
These days food trucks are on a roll, especially this one. I teamed up with the owners and created these POS postcards and social media ads to remind customers to use social media to tweet, review, follow and find them.
Responsibilities: Concept, art direction/design, photography and retouching of truck, background collage creation from stock images.
The facts and statistics were compelling, it was just a matter of how to deliver them. I used the facts printed on grocery bags to reinforce the need for donations on this poster campaign.
Responsibilities: Concept, art direction/design, headlines, typography, retouching and print production.
App, digital and social campaign for a local Los Angeles Subscription Coffee Club.
Disney Consumer Products | Digital and In-Store Retail Campaign
Concept: For this global retail launch we opened up the category by letting everyone know, even boys, that having a princess moment is a glorious thing so they should “Hold Their Tiara High”.
Responsibilities: Concept, Creative Direction, Art Direction, Design, Photoshoot (casting, location, lighting, styling, etc.), Production.
Copywriter: Robbie Finnigan (www.finniganfreelance.com)
